In addition to helping client organizations develop internal capabilities, Thinking Well provides clients with an expert external resource to solve business problems.
Business strategy development, including market and competitive analysis, identifying optimal business models, entry strategies and strategic partners
- Providing information and analysis to help clients develop marketing and business-entry strategies
- Developing business plans for start-up businesses as well as operation and marketing plans for ongoing businesses
- Assessing market size and business dynamics, identify key players and growth options, including potential acquisition candidates
Strategic marketing support, including research protocols, customer profiling and segmentation analysis, business definition and differentiation, media and promotion strategies
- Gathering and interpreting information to help clients gain a better understanding of customer needs and wants
- Assessing and predicting general market trends affecting clients’ products, markets, and sales/marketing activities
- Sizing markets and assessing prospects for market growth
- Identifying new market opportunities, such as emerging consumer groups or unmet consumer needs
- Conducting qualitative research, including focus groups and in-depth one-on-one interviews with consumers, retailers, distributors, suppliers, and competitors
Organizational strategy and design, from start-up firms to international, multi-divisional companies, including structure, process change and role clarification
- Determining underlying functionality required for successful implementation of strategic and business goals
- Assessing alternatives, looking at comparable organizations within the industry as well as best practices across industries
- Developing appropriate structures and systems to optimize organizational effectiveness and efficiency
Brand positioning and strategy development to help clients develop unique and compelling positioning platforms
- Conducting brand assessment studies to determine the strength and core qualities of a brand
- Developing brand essence and positioning platforms, creative briefings and other materials to support brand management
- Building brand equity management strategies